2300 years later, a guy named Bernard Weber thought the list needed an update, and guess what, the new7wonders.com domain name was still available. While Herodotus traded on his historian credentials, Bernard was armed with online marketing savvy and contacts within the tourism industry. The decision as to what these new wonders would be rested with the mouseclick of the masses, and a quasi-regulated online vote. Swept into hysteria, the world (or rather, those countries who managed to mobilize their digerati) declared our “new” seven wonders at a gala event hosted by Hilary Swank and the guy who played Gandhi. UNESCO’s World Heritage Committee, the buck-stops-here for this sort of thing, distanced themselves from the spectacle, stating: “This initiative cannot, in any significant and sustainable manner, contribute to the preservation of sites elected by this public.” Ouch. Since I’ve somehow managed to drag myself to all the winning wonders, here are short reviews of what to expect.
Where is Cambodia’s Angkor, by far the most amazing ancient city I have ever seen? Ephesus, Stonehenge, Easter Island, or the empty crevice inside Paris Hilton’s head? Travel is personal, for one man’s Taj Mahal is another woman’s symbol of oppression. In the end, the New Seven Wonders promotion was a harmless marketing exercise, so long as we appreciate the amazing work organizations like UNESCO do to restore and preserve our greatest achievements. If the original Seven Wonders tell us anything, it’s easier to build historical monuments to mankind, than preserve them.