Tourism is Changing. Finally.

This month I attended a conference in Victoria ​dedicated to sustainability in tourism.   Speakers discussed the virtues of authentic, community based tourism,  regenerative practices, decarbonization, and tourism as a force for reconciliation.   All very inspiring, especially hearing from companies and organizations that are putting these ideas into practice.  You can read what I distilled from the IMPACT conference in my Bucket Listed column for Can Geo Adventures: Is Canada on the cusp of a tourism enlightenment?  

Some key lines to share: 

• "After two years of lockdowns and restrictions, Canadian tourism has returned with a sonic boom. Yet an industry supported by excessive growth, left unchecked and unmanaged, is simply not sustainable."
• "If cities, attractions and tour operators collaborate with the community, locals become enthusiastic travel ambassadors, and a positive reflection for the visitors they wish to welcome. "
• "Tourism is a powerful cultural and economic tool to engage and directly benefit Indigenous Peoples in Canada, and reconciliation must extend beyond land acknowledgments and advocacy into the realm of action."
• "More and more businesses recognize that a promising future lies in the rapid growth of clean technology."
• "With governments, operators and corporations making large investments in low carbon futures, individual travellers don’t necessarily have to pay more, but we can choose to give our business to those that do."
• "Leisure tourism is fun; eco-tourism is educational and sustainable. Regenerative tourism restores land and communities to their natural state for the enjoyment and appreciation of future generations. "
• "There are going to be screw-ups, but the underlying key has to be deep community relationships. It’s called leadership, not status-quoship.”
• "As travellers, we have the power to force real change in the industry by spending our dollars with operators, agencies, companies and destinations that take community engagement, decarbonization, reconciliation and sustainability seriously."
• ​ “We’re not waiting for the world to change. We must change the world.”

Nobody needs reminding that the world is changing dramatically.  It’s become a daily ritual to read about extreme weather events.   Within the past year, most of Canada (and many parts of the world) had some sort of run in with heat waves, floods, droughts, wildfires, extreme cold snaps, or intense storms.   What does this mean for tourism, and what does it mean for bucket lists?
 
I’m on a Tundra Buggy exploring the permafrost outside of Churchill, looking for hungry polar bears emerging from their summer dens as they migrate north to the frozen ice of the Hudson Bay.  Problem is, warmer temperatures mean the ice is taking longer to freeze, and the biological clocks of the polar bears cannot keep up with the sudden shift in seasonal weather.  More and more Churchill bears are not surviving into the winter months to feed, which makes the world’s most southerly population of polar bears also the world’s most threatened.  This explains why Churchill’s bear population has declined by 30% since the 1990s.  As the buggy slowly make its way forward, I see the tattered remains of a bear on the ground. It either starved to death, or was attacked and eaten by other bears in order to survive.   I still see dozens of healthy bears on this trip, but that dead bear is a sign of things to come.
 
It was one Jasper National Park’s star attractions:  the Ghost Glacier, a dramatic, hanging wall of ice perched above Edith Cavell Pond.  On the morning of August 10, 2012, that heavy ice wall crumbled into the lake, creating a tsunami that washed out trailheads, parking, and quite fittingly, a Parks Canada interpretive board about the impact of climate change.  Not too far away is the famous Athabasca Glacier.  It has long attracted visitors with the promise of exploring the glacier on foot or on customized buses.  The Athabasca glacier has lost over half its volume in the last century, and receded over 1500 metres.  Along with up to 90% of Alberta’s glaciers, Athabasca is projected to disappear entirely between 2040 and 2100, and once it’s gone, it’s gone.  Visitors are well aware of this, resulting in a boom of what one study calls ‘Last Chance Tourism.’  It reminds me of Douglas Adam’s book, Last Chance to See.  Back in 1990, the popular author visited unusual and endangered animals around the world. Unfortunately, some of the species he discovered, including the Northern White Rhino, are now functionally extinct. 

Red sandstone cliffs are eroding in Prince Edward Island and the Bay of Fundy, while rising sea waters are predicted to swamp Nova Scotia’s iconic Peggy’s Cove.  Wildfires are devastating forests and national parks from Banff to Vancouver Island.  The Dempster Highway and other northern roads are crumbling as the permafrost – ‘the glue that holds the northern landscape together’ – melts with warming temperatures.  Ski resorts in Western Canada will suffer with changing alpine conditions, losing a quarter of their current seasons as temperate cities like Vancouver turn dryer, hotter, and begin to mimic present-day Southern California.  Icesheets will collapse and icebergs will melt, animals will change their migration habits if they can, heat domes will cripple major cities in summer. Wetlands will dry up and the parched prairies will wilt. 
 
I could go on, but there’s enough depressing news already.  Instead, let me conclude with opportunities.  Traditionally cold, northern locations will welcome more tourists and enjoy longer summer and shoulder seasons.   Canadian tourism will boom because snowbirds won’t be flocking to the scorching south, although get ready to lay out the welcome mat for sun-birds migrating north.   Tourism activities will adapt, innovate or fail, and new, previously unimaginable experiences are guaranteed to emerge.  Billions of dollars will be spent as we adapt, protect, and evolve to a new climate reality.   As I’ve written previously, Canada has an opportunity to emerge as one of the planet’s premier tourist destinations, both post-pandemic, and into the foreseeable – and now largely unavoidable – future.
 
Still, the reality of the Canadian bucket list hit me when I saw that dead polar bear on that cold November day outside of Churchill.   Fact is: it’s no longer a case of us ticking off something special before we kick the bucket, but rather, before it disappears forever.  ​